Hey there 👋

If you told 28-year old Chris that I would eventually acquire 4 Shopify apps & start both a personal blog and professional newsletter on Substack, I’d probably have this reaction 👇

I never intended on entering e-commerce. In fact, I used to worry about my lack of passion for this space.

Life has a funny way of showing you signs when you stay in the race.

This newsletter is for those who are tired of being thrown into the spin cycle every time you look at your screen.

See you inside,

Chris Mukul Gala

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The voice of reason in a room full of noise. Covering consumer sentiment, channel mix and more for Shopify brands.

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